In a digital age where a vast percentage of a business’ marketing efforts are conducted online, it’s easy to forget just how effective something as small as a pen or mug can be for bringing wide brand recognition. Regardless of technological innovations, the potential marketing scope of promotional products still remains huge given their power to instill the company’s brand into the mind of their target audience – a valuable tool for any business’ arsenal.
Health care is a must
Businesses attending a trade show or exhibition could benefit by providing imprinted hand sanitizer. Every time an attendee sanitizes his or her hands, they will see the name and logo of the company which will then be associated with a small but significant expression of good health.
Promotional t-shirts, whilst slightly clichéd, can still attract the attention of your target audience – providing a lot of opportunities to reinforce your brand and intentions. Besides, a shirt that’s imprinted with a statement that customers can stand by will get a lot of wear.
Remember your relevance
For example, a beauty salon would give away printed soap or a bathrobe bearing the company logo, ensuring that the customer would be reminded of the pleasurable experience they had at the spa whenever they wash their hands or wear the robe.
On the flip side, more ‘masculine’ businesses would opt for something with a flair for sports – items such as shirts, jackets, and hats can all be warm keepsakes when outside in a cold sports field. Items of sports clothing serve as a great way to expose a brand to both fellow players and spectators in attendance.
Memes as a hard weapon
Despite the fact that memes have long enjoyed great popularity in the Internet environment, for business, there is still untapped potential in the development of this direction. Through Internet memes, you can not only expand the brand’s influence on the market but also broadcast the cultural component of the company.
Recall that a meme is a simple image, video or GIF with a witty slogan in the spirit of online comments. To memes often include any type of content that is designed for the obvious purpose of sharing it with friends. Memes generated by individuals continue to gain millions of views in social media (for example, “Successful Kid” or “Too Obsessional Girlfriend”). But given the potential diversity of memes, it is also advisable for organizations to use this form of digital production.
Here are five important aspects that need to be considered when using memes to promote business in the space of social media:
1. Know your target audience
Answer the question, for whom is your meme designed? Yes, memes in their essence often try to be funny, and it really is a very important factor of success. But even the humor of each market segment has its own, professional. So it’s worth more than once to make sure that you know the exact meaning of the language of your target audience and understand what exactly is able to cheer these people up.
2. Take care of distribution channels
Understanding social platforms where your memes can get spread is the most important aspect of “mem-marketing”. And do not get hung up on Facebook posts, because this social platform is not working for all spheres of business. Sometimes it is worth looking for more highly specialized Internet sites. Or just brush off the dust from the printer and remember how effective printing is.
3. “Humanize” your brand
Memes are designed to expand your target market through natural “human” connections: whether it’s humor, professional activity, calls for action or inspiration. Creativity is the key when you are trying to quickly attract people’s attention.
4. Be in a trend
Using old templates for memes can also be effective, but the most relevant and timely memes become the most viral.
5. Do not forget about copyright
Mem, which the company creates and distributes for marketing purposes, obviously has a commercial nature. So, always remember copyright issues when using video and photos in marketing memos.
QR Code as a nice trick
One example of this is the QR (Quick Response) code, a sort of barcode that can be ‘scanned’ by smartphones to access product information as well as additional content. Printing these codes on shirts, mugs and calendars allows your customer base further interaction with your business, as well access to discounts, reviews, or more information about upcoming products/services.
Remember that businesses with green credentials are not only positively contributing towards protecting our environment, but will also enhance your reputation among your industry and customer base. One way of doing this is by using promotional items that are eco-friendly in the way that they are manufactured – items such as solar powered fans, reusable bottles, or tote bags made from recycled fabric will go down a storm.
Printed with the company logo, they can be an excellent marketing tool when combined with a good strategy. Choose products that are relevant to your business’ products and services and you’ll boost your brand’s identity in no time.
Categories: Business Marketing